Google Chrome Extension
Redesign for EdCast LXP
Google Chrome Extension for LXP platform to enable L&D teams and admins easily create, assign and share content with the employees from various online resources easily and faster.
OVERVIEW
What is EdCast LXP?
EdCast is an AI based learning experience platform which helps organizations for upskilling and building career mobility for their workforce and enable their L&D teams to easily discover, curate and assign content to the employees efficiently.
EdCast's Google Chrome Extension provides seamless experience for admins to create, share and assign content with different group of employees easily and faster directly from the content resource.
Team
Worked with the
team of product manager and
engineers to ship
this integration from ideation to high fidelity
mock-ups.
My Role
- UX Research
- UX Design
- UI Design
Timeline
2 weeks
Tools Used
- Invision Freehand
- UXPin
PROBLEM
More than 70% of the customers said they do not use EdCast's Google Chrome Extension
GOAL
Business Goal
Address problem areas in the existing design to improve the user experience to make the integration usable and valuable for the customers.
User Goal
By improving user experience, users will be able to perform crucial tasks like content discovery, assigning and sharing easily even from outside of the platform.
DESIGN PROCESS
RESEARCH PHASE: LET'S DIG DEEPER INTO THE PROBLEM
IDENTIFYING USERS
Primary User
- Admins, L&D Teams
Secondary User
- Managers
- End User/Employees
PRIMARY USER PERSONA
Identifying behaviors and needs and goals of the primary persona which will help me address the user journey and pain points further.
EdCast's Content storing structure on the platform- Journey contains multiple Pathways and pathways contain multiple SmartCards
INTERFACE ANALYSIS AND USER FEEDBACK
User feedback collected from informal customer interviews combined with desk research and online reviews. Further I also did cognitive walkthrough helped me understand usability and navigation pain points of the existing design.
In a perfect world I would conduct usability testing and heuristic evaluation to address pain points in the existing designs.
User Quotes from feedback-
Important findings from user feedback and cognitive walkthrough-
COMPETITOR ANALYSIS
Competitor analysis helped me learn from other products and find gaps in the existing design to improve the user experience.
CUSTOMER JOURNEY
Based on the user research and analysis I could understand the customer journey and pain points to be addressed and find areas of opportunities.
USE CASES
User feedback and customer journey further helped me identify use cases.
REDEFINING PROBLEM STATEMENT AND SUMMARIZING MAJOR PROBLEMS AND OPPORTUNITIES
BASED ON THE USER RESEARCH AND ANALYSIS INSIGHTS
REDEFINING PROBLEM STATEMENT
Customers find it difficult and extremely confusing to use EdCast's Google Chrome Extension making it less valuable for them to use it in their flow of work.
MAJOR PROBLEMS AND RECOMMENDATIONS
Summarizing major problems based on the research and analysis and defining recommendations for ideation phase
IDEATION PHASE
FEATURE IDEATION AND PRIORITIZATION
Further I brainstormed feature ideas and also solutions to improve existing features based on the earlier insights. Then I prioritized them based on primary user needs, reach and value in collaboration with the Product Manager.
TASK ANALYSIS
Task analysis helped me understand what are the important tasks users might perform on the Chrome Extension in their flow of work to further help me design low-fi screens and flows.
PUTTING IDEAS ON PAPER
RAPID SKETCHING
Putting ideas on paper helps me explore different variations and approaches faster
COMPARING OLD AND NEW DESIGN TO REVIEW IMPROVEMENTS
OLD
NEW
OLD
NEW
